This module is included in DXPR CMS.

DXPR Builder is the AI page-builder for Drupal. It swaps complex back-end forms for a front-end, drag-and-drop experience that respects Drupal's Entity API (revisions, translations, permissions) and works with any theme.

AI-powered content creation

DXPR Builder's AI capabilities transform how you build websites. Create complete pages from simple descriptions, edit any element using natural language, clone competitor pages, translate content instantly, generate custom images with OpenAI gpt-image-1, and create long-form blog posts with automated web research. Configure your brand voice using Drupal Taxonomy, choose from multiple AI providers (OpenAI, Gemini, Anthropic, XAI, Mistral). All sites include 10,000 words + 10 images per month free.

Where experimentation fits in your AI workflow

DXPR Builder lets your team generate pages, headlines, and product copy with AI in minutes. Human review catches what's obviously off-brand, off-message, or factually wrong. It can't catch what merely fails to convert; only visitors can do that. Harvard Business School research on enterprise gen AI concludes that "designing targeted experiments and using scientific methods to test, refine, and scale promising solutions" is the layer between review and full rollout.

Pair DXPR Builder with the RL module to add that layer. Approved variants compete in production; traffic shifts towards what works; reports show which pages, headlines, and CTAs earned their place. Variants can be hand-written, AI-generated, or both; RL is indifferent to authorship.

Source: Berndt et al., A Systematic Approach to Experimenting with Gen AI, Harvard Business Review, January-February 2026.

You need DXPR Builder if

You want to create complete pages from simple AI descriptions
Your marketing team needs to publish landing pages without waiting for developers
You need to clone competitor pages and adapt them to your brand
You want drag-and-drop page building that respects Drupal's architecture
You manage multilingual sites and need instant AI-powered translation

Key capabilities

No-code layout building
- Drag rows, columns, and 30+ design elements without writing CSS or HTML.
- Launch campaign pages, product landers, and microsites in minutes.
- Built-in responsive logic ensures every design looks great on mobile, tablet, and desktop.
AI Page Building & Writing
- Create complete pages from descriptions. Describe what you want and AI generates professional layouts with sections, images, and content.
- Edit any element with AI. Every element includes "Edit with AI" to update content using natural language.
- Clone competitor pages. Import layouts from any website with clone https://example.com and convert to native DXPR elements.
- Translate to any language. Instantly translate pages or elements while preserving HTML structure.
- Generate images from text. Create custom images using OpenAI gpt-image-1 directly from natural language descriptions.
- Long-form content generation. Create 1,000+ word blog posts with proper structure, headings, and web research.
- Brand voice control. Configure tone using Drupal Taxonomy. Use our Tone of Voice Generator.
- Select preferred AI provider (OpenAI, Gemini, Anthropic, Mistral, XAI) with automatic failover for maximum reliability.
- Includes 10,000 words + 10 images per month free.
Drush CLI & AI Agent Support
- 9 Drush commands for page building, template management, and content operations from the terminal.
- Write standard Bootstrap 5 HTML and the builder parses it into drag-and-drop editable elements.
- Supports the Agent Skills standard for AI coding assistants (Claude Code, Codex, Gemini CLI, Copilot, Cursor).
- Run drush dxb:setup-ai to install skill files with content generation rules.
Deep Drupal integration
- Use DXPR as a field formatter or a dedicated page type.
- Seamless Media Library and enterprise DAM access.
- Plays nicely with Layout Builder, Views, Webform, Workflows, and more.
Team-friendly controls
- Role-based Builder Profiles and element locking keep designs on brand.
- Every change is revisioned, making it easy to review, approve, or roll back.
Performance & accessibility
- Optimised CSS output and smart image loading keep pages fast.
- Keyboard-friendly UI, screen-reader cues, and reduced-motion compatibility.
- Content and layout based on Bootstrap framework, ensuring durable, accessible content and no vendor-lock-in.

Drush Command Reference

Category	Commands	Description
Discovery	`dxb:element:list`, `dxb:template:list`	List available elements (blocks, views) and page templates with category filtering
Page Building	`dxb:page:create`, `dxb:page:get`, `dxb:page:update`	Create nodes from templates, read and update builder markup with Bootstrap 5 HTML
Reusable Templates	`dxb:user-template:list`, `dxb:user-template:create`	List and create reusable user templates for sections and components
Setup	`dxb:setup-ai`	Install AI skill files for Claude Code, Codex, Gemini, Copilot, Cursor
Maintenance	`dxb:migrate`	Run pending content migrations after an update

AI Coding Assistant Integration

DXPR Builder ships with a built-in Agent Skills file that teaches AI coding assistants how to build pages through natural language. Compatible with Claude Code, Codex CLI, Gemini CLI, GitHub Copilot, Cursor, and other tools supporting the standard.

After installing the module, run drush dxb:setup-ai to enable AI assistant support. Your AI will then respond to natural language like:

"Create a landing page for our spring campaign"
"Edit node 42, update the hero section"
"List available page templates"
"Save this section as a reusable template"

Global Brands Powered by DXPR

Education & Research
SMU School of Law	VUMC Medicine
Technology & Industry
Swarco	Synaptics	Visionet
Communities & Non‑profit
WHO Africa (AFRO)	Minlib Network	Migration Data Portal
Defence Industry
Parallax Research	Air Force Tech Connect	APEX Innovates
Internationalisation Examples
Hong Kong CEC	Moens Bank	Saudi NELC

Enterprise resilience & scalability

High-availability AI architecture
- Automatic failover across multiple AI providers (OpenAI, Gemini, Anthropic, Mistral, XAI)
- Control which AI providers are allowed to meet compliance requirements and organisational policies
Brand governance at scale
- Builder Profiles lock elements and restrict design controls per role
- Enforce design systems and maintain brand consistency across global teams
- Full integration with Drupal's content workflows, permissions, and revision system. No parallel approval processes needed.

Typical use cases

Marketing teams create landing pages from AI descriptions without involving developers.
Agencies clone competitor pages to rapidly prototype client websites.
Multilingual sites translate entire pages instantly while preserving layout and structure.
Content teams generate 1,000+ word blog posts with proper research and structure.

Highlighted Features

The only battle tested Drupal page builder. With 8 years of maturity, a wide array of layout, content, and marketing elements, DXPR Builder is the king of Drupal page builders. Don't let us convince you, see it, try it, and you'll simply understand.

Thousands of icons from 14 icon sets, extensible by modules and themes	Marketing Elements	Media Integration
Video & Parallax	Layout Elements	Free Positioning

Learn more on DXPR.com Try the live demo

Frequently Asked Questions

Is DXPR Builder open source?: Yes. The Drupal module is fully GPL-licensed. Only the visual editor UI loads from our cloud (like Google Analytics). Generated content is standard Bootstrap HTML with GPL-compatible libraries. No proprietary markup or external dependencies.
What if I cancel my subscription?: Your site keeps working. All content is standard Bootstrap HTML. The free tier allows one editor and 100 content items; paid tiers raise both limits. After cancelling, pages over the limit stay live, but the visual editor no longer loads on them.
Does DXPR Builder AI work with existing content?: Yes. Edit existing DXPR content or raw Bootstrap 5 markup. No rebuild required.
Can I revert AI-generated changes?: Yes. Every edit is tracked in the history panel (undo/redo shortcuts) and saved as Drupal revisions. Use the Diff module to review changes.
Can I turn off AI features?: Yes. DXPR Builder has been a leading Drupal page builder without AI for almost a decade; you can turn off AI features and still have a great content editing experience.

Quick start

Add DXPR Builder:
composer require drupal/dxpr_builder (zip download)
Enable the module and grant the “Edit with DXPR Builder” permission.
(Optional) Enable the DXPR Builder Drag and Drop Page submodule for a ready-made content type.
Request a free product key (small sites stay free).
Under Manage display, set a long text field’s format to “DXPR Builder”, then view the page and start building.

Prefer a turnkey demo site?

Spin up DXPR CMS, Drupal pre-configured with DXPR Builder, DXPR Theme, and security best practices.

Get DXPR CMS »

Module documentation: installation, editing basics, content elements, admin settings, and more
Installation guide: composer setup, licence key configuration, and submodule options
Editing basics: edit mode, element picker, drag-and-drop, inline text editing
AI features: text assistant, page creation, image generation, and output filtering
FAQ: common questions about licensing, themes, templates, and AI

Requirements & compatibility

No core patches needed
Works with any theme (native Bootstrap 5 grid support)

Soft dependencies (recommended)

DXPR Theme: optimised styling presets
Key: secure storage of AI credentials

Governance & contribution

DXPR Builder is maintained by the DXPR team and community contributors.

🔑 Free product key: available for personal & small sites.
🤖 Free AI credits: All sites include 10,000 words + 10 images per month free.